Watch every session on demand
Seven sessions from multi-day travel's biggest event of the year, free to watch in full. Learn how to win more bookings and run your operations more easily.
What's inside
Two days, seven sessions. Day one covers getting found and winning bookings. Day two covers the operation behind them.
DAY ONE
Winning Bookings
Opening Fireside: A New Era of Multi-Day Travel
Hear Travel + Leisure Editor-in-Chief Jacqueline Gifford and Sapphire Ventures' Jason Brooke on where traveler demand and travel investment are heading into 2027. Find out what is changing in how travelers choose trips, and what that means for the businesses running them.
What you'll learn:
- Why curated trips with a clear point of view win over plug-and-play itineraries travelers can find online
- How to check whether your business shows up when travelers ask ChatGPT, Claude, or Gemini about your destinations
- Where to start with AI: one repetitive task at a time, and automations your travelers never see
SEO, AI Search, and the Future of Getting Found
Travelers are shifting from Googling trips to asking AI. Follow Brennen Bliss of Propellic as he unpacks where search is heading, and leave knowing how to stay visible today and as the rules keep changing.
What you'll learn:
- Why AI answers list attractions instead of itineraries, and how detailed trip pages get you cited
- Why specific trips get found faster than generic ones as traveler searches get longer and more personal
- How guides, founders, recent reviews, and deeper photo galleries build your visibility in AI search
- How to benchmark your AI visibility, and why your existing SEO still counts
Website Roast: Turning Visitors Into Bookings
Watch real operator websites reviewed live by judges Mitch Bach, Sheri Otto, and Jamie-Lee Abtar. Take away the specific fixes that turn visitors into bookings and learn where to apply them on your own site.
What you'll learn:
- How to say who a trip is for in your homepage headline
- Why multi-day sites need to build desire before asking visitors to book
- Where to place trust signals and what makes you different so visitors see them first
- Why photos of real travelers work harder than scenery alone
New vs. Repeat Bookers: Strategies for Growth
Winning new travelers and earning repeat ones take different skills – and the businesses that grow fastest get both right. Explore practical ways to earn repeat bookings without spending more to fill every departure.
What you'll learn:
- Why the end of one trip is the start of the next booking, and the small touches travelers remember
- What traveler details to collect up front, and how to use them to follow up at the right time
- How simple AI workflows remind you when a past traveler is ready to book again
- How partners who already reach your audience can send you new travelers
DAY TWO
Running the Operations
The New Rules of Getting Paid: More Bookings, Better Margin, Less Friction
Learn what today's travelers expect at checkout and how the options you offer shape both conversion and margin. WeTravel CEO Ted Clements and James Lemon of Stripe break down which payment methods win more bookings, and how choosing deliberately can increase margins.
What you'll learn:
- Which payment methods to offer by source market and trip size
- How pricing in your suppliers' currency protects your margin from exchange-rate swings
- How to structure installments around what's cancelable, and collect them automatically
- How to test your checkout the way a traveler in your top markets sees it
- How clear records and cancellation policies help you win chargeback disputes
AI in Your Operations: A Hands-On Workshop
Learn how to hand real work to AI, not just ask it questions. Emma Rodgers of OpenAI walks through ChatGPT live: drafting replies for review, automating a weekly schedule snapshot, and building a capacity plan for a busy season.
What you'll learn:
- A simple four-part way to hand AI a task: the outcome, the context, the limits, and your final review
- Live-built workflows: drafting inbox replies without sending them, a Monday week-ahead briefing, and a weekly competitor scan emailed to your team
- How to compare your staffing against upcoming bookings, then share it with your team as a simple site
WeTravel Spotlight
Get a first look at what WeTravel has been building since the spring Spotlight, designed to help you manage traveler demand for more complex and custom trips with CEO Ted Clements and CPO Josh Chang.
What you'll learn:
- How to run every part of a custom trip in one place, from the first inquiry to the final supplier payout
- How the CRM and quoting move an inquiry to a confirmed booking without entering the same details twice
- How in-person QR payments and WeTravel Cards handle money on the ground and out to suppliers, all tied back to the trip
Who it's for
Built for multi-day travel professionals, the people who design, sell, and run trips that last longer than a day. Whether you're a two-person team or a global business, every session focuses on winning more bookings and running your trips well.
FAQ
What is the Travel Innovation Summit?
The Travel Innovation Summit is WeTravel's free, two-day virtual event for multi-day travel professionals. The 2026 Summit took place September 29–30, with sessions on AI search, websites, repeat bookings, payments, and AI in operations.
Are the Summit replays free?
Yes. Fill in the form once to watch every session.
Who spoke at Travel Innovation Summit 2026?
Speakers included Jacqueline Gifford, Editor-in-Chief of Travel + Leisure; Jason Brooke of Sapphire Ventures; Brennen Bliss of Propellic; Mitch Bach, Sheri Otto, and Jamie-Lee Abtar; Christian Watts of Magpie Travel; Courtnie Nichols of Travelbash; Emma Rodgers of OpenAI; James Lemon of Stripe; and WeTravel CEO Ted Clements, CPO Josh Chang, and CTO Garib Mehdiyev.
Can I share the sessions with my team?
Yes. Send them this page. Each person fills in the form once to watch.
What is WeTravel?
WeTravel is one platform for multi-day travel businesses, from first inquiry to final payout. More than 10,000 multi-day travel businesses use WeTravel to win bookings, get paid, and run their trips.
The Summit shows you what’s possible. WeTravel gives you the tools to make it happen. Request a free demo today.
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