GOLF TRAVEL SOFTWARE CASE STUDY
How Golf Explorer Boosted Conversion by 10% After Switching Platforms – and Never Looked Back
Shaun Green, Owner, Golf Explorer
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10% increase
in conversion rate since switching to WeTravel
Seamless migration
of supplier data, existing tours, and sample itineraries
More client compliments
in 8 months than in the previous 10 years
About Golf Explorer
Golf Explorer curates tailor-made, luxury golf trips for clients around the world. What sets them apart is what happens off the course: glacier tours in Argentina, gourmet wine experiences in Australia, safari add-ons in South Africa. For their clients, world-class golf is the starting point, but it’s not the whole story.
For Shaun and his team, that means more complexity behind the scenes and higher expectations from clients who know exactly what a premium experience should look and feel like.
“Since switching to WeTravel, I have lost count of the overly positive responses I've received. Conversion rate has increased by approximately 10%, and I am confident this number will increase as time goes on."
Sound Familiar?
You've finished building an itinerary. Now you download it as a PDF, check it, spot something that needs fixing, amend it, re-download it, and check it again. The trip itself is exceptional. The process of presenting it is anything but.
That was Golf Explorer – and for Shaun, the itinerary software he'd been using for years was the bottleneck.
"Our previous system meant downloading the itinerary as a PDF, checking it, amending it, re-downloading, re-checking, etc… WeTravel is so much more flexible and user-friendly."
The other problem was the end result. After all that manual work, the itinerary still wasn't impressing clients.
More bookings, impressed clients
WeTravel's Itinerary Builder changed what clients saw – and how they responded to it.
"Over the past 10 years or so, with my previous software, I received maybe no more than 5–10 responses saying the itinerary looked great. Since switching to WeTravel, I have lost count of the overly positive responses I've received. Clients see us as being very slick and professional, which has a definite impact."
That impact shows up directly in the numbers.
"Conversion rate has increased by approximately 10% since we've been using WeTravel, and I am hopeful and confident this number will increase as time goes on."
What changed? Clients can now see every detail of their trip in a single, interactive format – flights, accommodation, maps, activities – updated in real time. No more PDF versions that go stale the moment something changes.
Itineraries built in minutes, not hours
Speed matters for a business like Golf Explorer, where some trips are built from a base template, and others are scoped entirely from scratch. The content library means Shaun and his team never have to start from scratch.
He pulls from his own personal library of courses, accommodations, and restaurants, or, in a few clicks, pulls in new suppliers from verified sources using AI. The result: itineraries assembled in a fraction of the time, with no drop in quality.
The Switch to WeTravel? Seamless
For any operator who's been running on the same platform for years, switching feels like a risk. Supplier data, existing tours, team workflows: it all has to come across cleanly, without taking weeks of work. Shaun was hesitant.
“I really didn’t want to do it, but as I wasn’t happy with our existing software, I decided to give it a go. I decided to make the jump to WeTravel, although I was still unsure how the transfer of supplier data and existing tours would go.
However, Christian and the team at We Travel were incredible. Super helpful, easily accessible (which wasn’t the case with our previous software provider), and overall it was as seamless as I could have hoped for, in fact more so than I’d imagined.”
WeTravel's migration support is fully managed for you and free. If the switch is your concern, talk to our team and discover how your migration experience could be just like Golf Explorer’s.
“I really didn’t want to switch, but as I wasn’t happy with our existing software, I decided to give it a go. The team at We Travel was incredible. Super helpful, easily accessible, and overall it was as seamless as I could have hoped for, in fact more so than I’d imagined.”
Owner of Golf Explorer
Golf travel software built for complex, multi-course trips
From tee time to final payment – one platform to propose, sell, and manage every custom golf trip you run.
