From Fragmented Tools to One Platform: Why Lyons Links Spends "All Day, Every Day" in WeTravel

One platform, for the whole operation

Previously, some team members had been spending up to 90% of their time just building and updating proposals. Now, with WeTravel's Itinerary Builder, that same workload has been reduced, freeing up the team’s time to build more trips. Plus, their itineraries are now in the platform where bookings and payments already live — no exporting, no copy-pasting, no manually updating the systems.

"It's very straightforward and very intuitive. This year, we're exclusively using WeTravel for our itineraries. And it's been a big improvement from our previous software."

A library that helps you build quickly

Luxury golf trips are bespoke builds, but the same courses, the same lodges, the same routing logic appear across dozens of trips – adapted for different groups, different seasons, different budgets. Every time you rebuild from scratch, you're leaving time on the table.

WeTravel's content library changed that for Lyons Links.

"The library feature is amazing. It really does take a lot of the manual side out."

Now the team pulls from saved courses, accommodations, and proven trip structures — assembling and customising rather than recreating each time from scratch. 

Itineraries that help clients say yes

For golf tour operators, the itinerary isn't just operational; it's a sales tool. A client who can clearly see their trip, day by day, course by course, is more confident, asks fewer questions, and moves faster to commit.

"One thing that I love is the map at the end with all the locations. It gives a great idea to somebody about where they're going to see."

Presentation matters too — and increasingly, it matters on mobile.

"A lot of the time, when we send itineraries to clients, people look at it on their phone initially. WeTravel's itineraries look really sleek, especially on mobile."

From proposal to booking in one flow

Once a client can picture the trip, the next step should be simple: booking it. Before WeTravel, that meant switching between tools – reviewing an itinerary in one place, completing payment somewhere else. Now it's all one flow.

"Linking the payment back into the itinerary, and the book now button has been working perfectly. It's been working great for clients."

With everything connected, clients move from reviewing a detailed itinerary to securing their spot in just a few clicks – a more direct path from proposal to confirmed trip.

The result: one platform, every day

What started as a payments solution is now where Lyons Links runs its entire operation – from building itineraries to collecting payments and managing bookings. John now spends all day, every day, using WeTravel. 

For a golf tour operator managing complex, high-touch trips, that shift isn't just about efficiency. It's about having a system that keeps everything aligned – from the first proposal to the final payment – so nothing falls through the cracks.

Running multi-day golf trips across multiple tools? Speak with our team to see how WeTravel could help you streamline operations, improve client experience, and convert more bookings.